International Student Recruitment
In the last 20 years, there have been many changes in the marketing techniques employed to attract boarders to private schools in the USA and Canada. Recruitment now operates on an international scale with admissions and marketing professional travelling the globe to attract overseas students. Such students seek the challenging academic programs offered by schools which are members of organizations such as NAIS, CAIS, TABS, SSAT and others.
The Covid pandemic of 2020-21 brought its own challenges during lock-down, and virtual Zoom conferencing temporarily replaced the suspended face-to-face meetings. Notwithstanding, admissions offices, ever resourceful, modified their marketing strategies to ensure full enrolments were realised.
The annual TABS Asian and South American Tours represent an outstanding and well-subscribed vehicle to heighten schools' profiles in such countries as China, Korea, Japan, Thailand and Taiwan, as well as countries such as Brazil, Mexico and Colombia.
- But what about Europe, where qualified German and Spanish students are hungry for a taste of the American/Canadian dream, desirous of following the trail of their forebears to the New World?
- Then there are countries in the former USSR, including oil-rich Russia and Kazakhstan. They have a new wealthy elite who want to give their children an opportunity in the global ecomony by pursuing an education in the West.
- Africa is another continent where the children of international diplomats as well as businessmen in countries such as Nigeria and the Ivory Coast seek to give their children the quality North American high school education which will pave the way for their continuing education in colleges and universities of their choice.
The North American Boarding Schools Workshop is a crossroads where East and West can meet to do business, embarking on long-term relationships which will result in feeding talented teenagers to American and Canadian schools in the USA and Canada.